Is your company ready to take a new approach to employee communications and benefits education?
While traditional methods such as brochures, benefit guides, seminars, etc. should still have a prominent place in an organization’s strategic plan, it is critical to analyze whether your employee communication efforts are truly having a positive impact.
Along with new generations entering the workforce, organizations must be aware of how online and mobile technology is affecting communication preferences.
Using Video to Educate and Engage Employees
One way that companies have successfully adjusted their employee communication strategy is by incorporating videos into their efforts.
Whether they are animated, based on PowerPoint presentations, or incorporate a recording of the employer, videos can deliver a brief, clear, and compelling message. In addition, videos may be an effective way to simplify complex HR topics regarding benefits, wellness, and other employee programs.
However, you may find that your organization does not have the time or resources to invest in producing videos that would benefit your employees.
One way that CBG Benefits helps our clients in that regard is by providing access to a growing library of employee-facing videos. These videos cover topics such as:
- Understanding and Preparing for Open Enrollment
- Explaining and Promoting Health Savings Accounts (HSA)
- Highlighting Various Options for Life Insurance
These videos may be easily shared with your employees via email or via a link in your open enrollment portal. In addition, you may play these videos during Lunch and Learns or other employee meetings.
Would you like to learn how your company can take advantage of these employee-facing videos?
Please contact our team at 781-759-1222 or via email at info@CBGBenefits.com.