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CBG Benefits Partners with Maxwell Health to Simplify Employee Benefits Administration and Open Enrollment


Woburn, MA – CBG Benefits and Maxwell Health announced a new strategic partnership today, pairing CBG Benefits’ full-service employee benefits brokerage services with Maxwell’s revolutionary platform to streamline enrollment and provide decision support, wellness incentives, and mobile access to employee benefits after the enrollment process.

“The world of employee benefits is undergoing a transformation. Factors such as the Affordable Care Act, budgetary limitations, new compliance requirements and changing employee demographics place incredible pressure on employers. With the Maxwell solution, we are able to help our clients overcome those challenges,” said Steve Costello, Principal and Founder of CBG Benefits. “By streamlining their benefits operations, our clients not only save significant time and money, but they can truly focus on growing their business.”

CBG Benefits Utilizes Maxwell Health's solution to help our clients streamline their HR and employee benefits needs, including during onboarding and open enrollmentMaxwell Health offers an online, fully paperless, mobile-enabled operating system for employee benefits that streamlines the enrollment process for HR administrators and employees while providing an engaging employee shopping experience.

CBG Benefits is also now able to easily curate lifestyle-based benefits packages from Maxwell’s inventory of products, and provide timely, relevant decision support.

Technology to Transform Healthcare

With the Maxwell platform, CBG Benefits will be providing a unique health engagement platform that enables employers to engage employees after the enrollment process ends.

This system, available via Maxwell’s mobile app, integrates with other best-in-class health products like Health Advocate, fitness devices, and telemedicine devices, and includes a time- and money-saving health care concierge, a turnkey wellness program to incentivize healthy lifestyles and provides on-demand access to employee benefits information.

Empowering Employees

Chris Costello, Principal and Founder of CBG Benefits, added, “There is no doubt that technology is impacting the way that people consume and share information, shop, etc., and the same is true when it comes to employee benefits. With Maxwell, we’re able to help our clients provide an easy-to-use system that can improve online open enrollment periods as well as general onboarding. In addition, the mobile app empowers employees to make better healthcare decisions, while also reducing the amount of questions sent in to the Human Resources department.”

Veer Gidwaney, CEO and Founder of Maxwell Health said of the partnership, “CBG Benefits and Maxwell share a forward-thinking vision and we admire their consultative approach to employee benefits. We’re very excited to join forces with such an innovative, reputable broker in Massachusetts.”

About CBG Benefits

CBG Benefits is an industry-leading, full-service employee benefits brokerage firm headquartered in Massachusetts. By acting as an extension of the HR department, CBG Benefits enables success in areas such as health and welfare benefits, employee communications, compliance, payroll and HRIS, and workplace wellness programs. CBG Benefits specializes in ensuring that their clients have an employee benefits plan that will truly appeal to their employees, and their clients receive extraordinary customer service from a team dedicated to meeting an organization’s unique needs.


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Posted in: Benefits and Insurance, Company News, Human Resources, Wellness

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