To deal with rising health care costs, the impending “Pay or Play” rules under the Affordable Care Act, and other important factors, some companies are making significant changes to their employee benefit plans.
Employee Benefit News recently published an excellent article on this topic. It discusses the steps that one company took to communicate their decision to go to a consumer-directed health plan (CDHP).
But no matter what option your company may choose to take in terms of its benefits plan, it is critical that companies effectively communicate what their decisions mean to employees.
Here are 5 ways that your company can effectively communicate benefit plan changes to your employees.
Host a workshop
While there are a growing number of employees that may feel comfortable with online webinars and meetings, there are still many that prefer to learn in a traditional setting. By hosting workshops, you’ll have the chance to gain trust from some that may be hesitant to change. Also, offline events may serve as a great way to open up the lines of communication between the employer and employees.
Distribute video presentations
One difficult aspect of educating employees on a benefit plan change occurs when a company has multiple locations or needs to hold multiple meetings. By developing a video presentation that covers key details regarding the plan change and its impact, employers will be equipped with a tool that can be easily shared with all employees at once.
Video presentations can be dynamic and interactive, which helps to ensure that employees pay attention to the message. They can also be viewed on a variety of devices, including PCs, laptops, smartphones, and tablets.
Hang posters and signs
In the world of marketing, it’s important to utilize a variety of touchpoints to create awareness. Employers can do this by posting flyers, posters, signs, and other printed materials regarding benefit plan changes strategically throughout the workplace.
Frequently post related content in your company intranet
An on-going challenge for many employers is coming up with fresh content to post in their company intranet. A benefit plan change is often a monumental event — thus, use those times to create and post a variety of content that will help answer questions from employees.
Provide cost calculators
When a company switches to a high-deductible health plan, many employees may struggle as they try to understand the impact to their paycheck. Employers should develop and distribute cost calculators that enable employees to see the bottom-line impact in numbers that mean something to them personally.
I hope that you find these tips helpful as you seek to succeed during an employee benefit plan change.