There was a very interesting article in the Wall Street Journal recentlythat highlighted the impact that mobile technology is having on business.
The article listed a number of examples where mobile devices have helped to improve productivity at various types of businesses. It also highlighted the growing impact of mobile technology on the workforce. One statistic that caught my attention was this:
“Nearly half of the respondents in a recent Forrester Research survey said they use a smartphone at least once a week for work, and 21% said they use a tablet for work at least weekly.”
I think it’s safe to say that those numbers will only continue to grow. Thus, it’s certainly time for Human Resources professionals to understand the impact that mobile devices are having on their business. Below are three areas where they may need to action.
Providing Mobile Devices to Employees
If your company is providing smartphones or tablets to employees, then it certainly is important to ensure that you have a policy in place that addresses the usage of mobile devices.
This policy could address important items regarding minute allotment, personal vs. business use, and other key items.
Mobile-Optimizing Employee Communications
In many aspects, a Human Resources department needs to act like a marketing department. They need to provide content, tools, and resources that their audience will become excited about and use.
Nowadays, more and more people are consuming information on their mobile devices.
Thus, it’s important to ensure that the materials being distributed to employees — whether they are policies, open enrollment schedules, benefit plan summaries, and other corporate communications — are optimized for viewing on smartphones and tablets.
- Learn how your online employee-facing portal can reach the mobile audience >>
- Learn how video presentations can be mobile-optimized >>
For many, mobile devices have increased in popularity and usage because they empower their owners. This is also being seen in the worlds of health, fitness, and wellness.
There are a growing number of mobile websites and apps that provide information and tools to help individuals achieve their goals in those areas.
For a Human Resources director, it’s important to identify how mobile technology could be incorporated into your company’s workplace wellness program.
To provide assistance in that regard, please check out the CBG Benefits’ Pinterest page. We have created a separate board that highlights products in the mHealth space.