As a Human Resources professional, the communications you share with employees often directly impact their health and welfare. This may include items regarding Open Enrollment, workplace wellness programs, safety guidelines and policies, benefits education, and more.
Of course, getting employees to pay attention to and engage with your messages is not always easy. One of the most important steps you can take in that regard is measuring the success of your current employee communications.
The Impact of Video Presentations
Your ability to measure the success of your communications will be impacted by the channel and format of your messages.
Over the past few years, we have seen more and more employers utilize online video presentations in their employee communication efforts. Along with delivering your message in a dynamic and interactive format, video presentations also enable you to measure your success in a variety of ways. The image below highlights a few examples of this:
In addition to the chart and statistic examples above, employee communication analytics should help you answer questions such as:
- Who is watching your video presentations?
- How long are they watching the video presentation?
- Via which device and browser are they watching?
- From where are they watching?
Of course, these are only a few of the measurable items that may benefit your company as you put video presentations to use.
If you were to embed surveys, for example, the data resulting from your employee communications reaches a whole new level.
Would you like to learn how your company may start measuring the success of its employee communications? If so, please contact CBG Benefits at 781-759-1222 or leave a message via our online contact form.