At the end of 2012, Sharlyn Lauby (a.k.a. “HR Bartender”) wrote an excellent post that discussed the intersection of HR and Marketing.
There are a number of ways those departments can help each other. One example is in a Workplace Wellness program. In that effort, many marketing disciplines should be followed. This may include creating compelling compelling, identifying advocates, and executing a multi-channel, multi-touch promotional effort.
But even before a company gets to that point, another marketing fundamental needs to be followed — planning.
The Benefits of Having a Plan
In marketing, a plan becomes the road-map for achieving one’s business goals. The same applies to workplace wellness.
Having an outcome-oriented plan for workplace wellness is important because it:
- Links wellness initiatives to company needs and strategic priorities
- Legitimizes the program, which increases the likelihood of continued resources and support
- Provides continuity for the program when personnel changes occur
- Serves as a means to evaluate the effectiveness of the programs
Are You Planning to Succeed?
Whether a company is looking at a marketing effort or at implementing a wellness program, careful planning can ensure that it reaps all of the potential benefits.
For more tips on how your company can succeed with workplace wellness, please subscribe to the CBG Benefits newsletter.